When you want to be unstoppable

Premium coaching for aspiring freelance writers

 

 

 

You’re here because you’ve got big dreams.

You imagine your name in lights, all over social media — even on the national news.

You wish you had a circle of editors waiting on your next idea, who consider you a go-to person to pitch and write articles about what matters. 

Your heart is bursting with ideas for stories.

But there’s a problem…

 You’re not sure how to get in front of the right editors—

and you don’t know how to get started.

7

You're sick of hustling

You’re tired of looking at mediocre job boards advertising $0.03/word writing gigs. You’ve had enough of juggling hard, low-paying jobs while scrambling to find the time you need to build your writing career.

7

You're still waiting for that BIG break

You probably think if you just work harder, take on extra hours at night or on weekends, and just stick it out a little longer, you’ll get your big break. After all, that’s what people have been saying for generations.

7

You're starting to doubt everything — and yourself!

You find yourself wondering if breaking into a top publication, magazine, or newsroom is actually possible without sacrificing your health, feeling desperate, and working yourself to the bone.

The Good news? You’re not alone…

Everybody started from where you are right now.

You don’t have to play small, just because you’re in a learning curve.

Picture your LinkedIn inbox full of recruiters and editors asking if you’ll write for them, and you having the power to ask for your ideal rates.

Learn how to get first dibs at interviews with national best-selling authors, sports stars, founders, CEOs, and Olympic athletes.

Imagine having a platform to share information you find newsworthy, and the confidence to say “yes” to the opportunities you deserve.

It sounds like a fantasy, but it’s not. I believe your point of view is valuable and desperately needed.

Maybe you heard it from your hardworking parents or people around you who said that wild dreams are for other people. That the experts we see on TV and in the news were just born into the right circumstances, were better looking, had better connections and better educations. That being aspirational is frivolous, only for lucky, silver-spooned people — and DEFINITELY not you.

We creatives aren’t much better. How many times have you heard writers telling stories of rejection letters, doors slammed in their faces, stories ripped apart in workshops?

There’s a better way — and it starts with a decision.

 

Let me tell you a story…

It’s about a kindergarten teacher who became a top U.S newsroom service journalist and editor.

Just three years ago, I opened juice boxes and refereed on the playground for a living.

 

I was a kindergarten teacher writing pitches on the weekends, desperate to get a reply from anyone. I submitted hundreds of job applications and even worked for free just so I could get the chance to have my name published.

My first big freelance learning moment was in 2019. After an editor at Marie Claire expressed the tiniest bit of interest in my pitch, I self-funded a trip to the Virgin Islands, interviewed dozens of sources, and spent hours workshopping a story that never ultimately went to print. I eventually sold the piece for just $200 to an online niche publication for teachers, never making back the amount I spent on research. Fortunately, I believe wholeheartedly in embracing “mistakes” — and now I’m here to guide you through yours.

I finally got my big break and started writing about money for CNBC — and it wasn’t because of another degree, more expertise, or more hard work.

What led to my success? Learning to trust myself and embrace my personal story. I wrote a pitch about how I made a big money decision, and an editor at Business Insider liked it.

Within two weeks, my name was all over the internet. No drama required. It was as simple as someone relating to a part of my truth — and me being the only one who could write it.

A year and a half later, I arrived in New York City to work at a top news outlet. I thought I had to perform at impossibly high standards to deserve my right to be included at the top. But the more I looked around, the more I realized that editors and employers didn’t want my desperate, “I’ll do anything” energy.

 

 

So what did my editors actually want?

They wanted the same thing that had gotten me my big break in the first place: Conviction and trust in both my talent and my point of view.

I started gaining confidence in my pitches, and the stories I suggested broke records and sat at the number-one spots for days at a time. I slowly overcame years of imposter syndrome until I finally started to believe that I do, indeed, belong among the best.

In under three years, I pivoted from teaching kindergarten to working full time in a top U.S. newsroom as a service journalist and editor. From 2020 to 2021, I interviewed expert financial planners and thought leaders such as Deepak Chopra, Ellevest’s Rachel Sanborn Lawrence and the pseudonymous NFT collector known as Whale Shark.

 

Today, I have bylines with CNBC, CoinDesk, Time/NextAdvisor, Merriam Webster, Business Insider, and more.

 

I am a Pushcart-nominated poet, service journalist and misfit at heart who’s learned how to navigate the world of freelancing with style and humor and I can help you do it as well.

Because deep down, you know you belong among the best, too.

And you don’t have to do it all alone.

 

 

Let me help you write your own success story.

The journey is faster and easier when you’ve got a roadmap!

Ready to begin your freelance journey?

 

  

There are two ways to work with me. 

Option 1:

Pitch to The Top

Group Coaching Program

 

Pitch to the Top is a 6-week coaching program that will take you beyond what you learned in journalism school and give you the insider knowledge to capture the attention of top editors, earn your big break and get your name printed in publications across the world.

 

 What you can expect from Pitch To The Top

 

Week 1: Getting Started

Claiming your story: Identify what makes you the most unique expert to write on the topics you care about.

Class contents includes:

1. Setting up your first portfolio

2. Assessing your body of work

3. Developing your unique angle — why you’re different than anyone

Week 2: Prepping for your first paid opportunity

Feeling invisible? Side-step “pick me!” syndrome and create a plan for how you’ll successfully target the publications YOU want to write for.

Class contents:

1. How to find paying publications

2. Self-promotion 101 (LOIs, website, social proof)

3. Preparing to negotiate a fair rate

Week 3: Contacting editors and content directors

Learn the “who’s who?” of the masthead page — plus a few ways to get in touch with the right people.

Class contents:

Week 4: Pitching

Learn to read editors’ minds and pick the right angles to get their attention.

Class contents:

1. Drafting pitches

2. Pitches dos and don’ts

3. My story of the Marie Claire pitch that never sold (and why it wasn’t a waste of time, even though it was kind of a waste of money)

Week 5: Tracking your progress

Beat overwhelm with easy-to-organize methods of tracking every move you make.

Class contents:

1. Examples of a marketing outreach spreadsheet

2. Examples of an assignment tracker spreadsheet

 

Week 6: Preparing for the job / Q&A

Know what to expect when the client says “you’re hired”.

Class contents:

1. TK ways I’ve worked on freelance teams

2. Project management software overviews (Asana, Trello, ClickUp)

Option 2:

Pitch to The Top

1-on-1 Coaching Program

An 8-week, 1-on-1 intensive for aspiring writers who want the confidence to turn their personal stories into out-of-this-world pitches that get the attention of top editors.

 

Week 1: Using your unique experience to build confidence in your writing

Session 1:

Getting started

Claiming your story: Identify what makes you the most unique expert to write on the topics you care about

Session contents includes:

1. New client questionnaire

2. Assessing your body of work

3. Developing your unique angle — why you’re different than anyone

 

Session 2:

Interview Practice and Q&A Call

 

Week 2: Reviewing your body of work

Session 1:

Portfolio Review

Together, we’ll start where you are and look at your portfolio, your website, and your social media to determine what strengths you’re communicating with the world.

Session content includes:

1. Portfolio review

2. Website review

3. Social media review

Session 2:

Interview Practice and Q&A Call

Week 3: Goal-setting & action plans

Session 1:

Prepping for your first paid opportunity.

Feeling invisible? Side-step “pick me!” syndrome and create a plan for how you’ll successfully target the publications YOU want to write for

Session content includes:

Week 4: How to call in what you want

Session 1:

Contacting editors and content directors.

Learn the “who’s who?” of the masthead page — plus a few ways to get in touch with the right people

Session 1 content includes:

1. How publications get paid (business models and how to tell)

2. How to identify the right person to email

3. Networking dos and dont’s

4. Examples of successful (and unsuccessful) LOIs I’ve sent

Session 2:

Interview Practice and Q&A Call

Week 5: Learn to stand out

Session 1:

Pitching

Learn to read editors’ minds and pick the right angles to get their attention.

Session 1 content includes:

Week 6: Emotional readiness for writers: It's more than just "thick skin"

 

Session 1:

Emotional regulation tools for freelancing.

Go beyond “thick skin” and develop real tools to build consistency and take empowered feedback without shutting down.

Session 1 content includes:

1.Editing process overview

2. Asking the right questions

3. Learning to work with all types of editors

4. Working towards a common goal

Session 2:

Interview Practice and Q&A Call

Week 7: Setting up and organizing your workflow

Session 1:

Tracking your progress

Beat overwhelm with easy-to-organize methods of tracking every move you make.

Session 1 content includes:

 

Week 8: You're hired—what's next?

Session 1:

Preparing for the job / Q&A

Know what to expect when the client says “you’re hired”.

Session 1 content includes:

 Got questions?

 

What's the price?

The price of Pitch to the Top™ group coaching is $2,500. The price of Pitch to the Top™ 1-on-1 coaching is $5,000.

 

What's included in the price?

Pitch to the Top™ offers more value than a semester of college, since you’ll be learning alongside fellow freelancers and receiving mentorship from a working writer who’s navigating the ups and downs of the industry with you. Forget textbooks, exams, and pop quizzes; let’s dive in and learn by doing!

All Pitch to the Top™ members will access:

Weekly live Q&A calls with Megan and fellow members where members can ask for help on pitching, ideas, workshopping, and more

Members-only site to access recordings of past calls and bonus material

Monday master classes on relevant topics and industry news

Private Slack channel access to connect with fellow Pitch to the Top™ members, bounce ideas off each other, share and hear about calls for pitches, ask for source ideas/contacts, and lean on the support of fellow freelancers

What topics will we cover in Pitch to the Top?

Pitch to the Top™ is designed to be flexible and open-ended. We’ll adapt our biweekly master classes to the group’s needs and what is going on in the industry.

We’ll cover topics like:

  • What is service journalism?
  • Types of paying publications
  • How to find paying publications
  • How to get your name out there
  • Getting your first byline
  • Setting up your portfolio
  • Content marketing
  • Service journalism
  • SEO best practices
  • Improving your writing (simplifying, saying more with fewer words, having greater impact, active voice, making it conversational)
  • Managing overwhelm
  • Doing more with less effort (streamlining pitching)
  • Interviewing and note-taking best practices
  • Newsletters and mailing lists to get on
  • How to write a letter of introduction
  • Taking empowered feedback
  • Networking through social media
  • Setting up your website
  • Niching down / Picking a niche
  • Journalistic writing versus academic writing
  • Local journalism — how you can strengthen your community (covering town hall meetings, school board meetings, local crime, etc. *requires deep relationships*)
  • Beyond the inverted pyramid (it’s extinct)
  • Understanding the E-commerce model of journalism
  • Mindset work for entrepreneurs
  • Self-worth and self-care for creatives
  • Overcoming imposter syndrome
  • Healing your money relationship
  • Making editor contacts
  • Working with PR reps
  • What editors want
  • How to write to the right audience
  • Publication business models (and why it matters for your writing)
  • Crafting the perfect pitch
  • Sending your first LOI
  • Targeting high-paying clients
  • Finding opportunities
  • Preparing for your big break

…and more

Are there any payment plans or discounts?

There are not currently discounts. If you can’t afford Pitch to the Top™ right now, follow me on Instagram and YouTube. I will be releasing free and low-cost resources for trailblazing professionals in 2022!

I can work with you to come up with a payment plan that works for your budget.

 

What is the time commitment for Pitch to the Top?

Every Pitch to the Top™ cohort lasts 6 weeks.

How much time you’ll spend learning:

Weekly Q&A calls: 1 hour per week on Fridays (time TBD)

Master classes: 1 hour every week on Mondays (time TBD)

Private Slack channel access: Spend as much time as you want on Slack connecting with other freelancers and learn of ongoing writing opportunities.

Outside homework and journaling exercises 1 to 3 hours per week

Total time commitment: At least 2-4 hours per week for 6 weeks

Testimonials

Megan is a fantastic editor and writer who always brings enthusiasm and creative ideas to a team. While working together, she provided constructive edits that improved my reporting and helped me think outside the box.

Megan is a delight to work with. She is a global thinker, always seeing the big picture and creating a strong vision on executing the finer details that assist in completing all projects.

I’ve read easily dozens of books and hundreds of articles purporting to contain “simple” and “universal” financial advice, and your article gets far closer than any of them. 

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