Let’s hear it for the underdogs
I believe your point of view is valuable and desperately needed.
I want news outlets, board rooms, c-suite positions, and media platforms to be full of underdogs: The people with unique perspectives. The people who’ve lived it all, seen it all, and figured it all out with humor and flair.
Imagine having a circle of editors you work with routinely — being able to write them up, pitch a story, and have them consider you the most qualified person to write it.
Get ready for the power of storytelling in your hands. Prepare to have a platform to share information you find newsworthy, and the confidence to say “yes” to the opportunities you deserve.
What you can expect
Answers to your questions:
Who is Pitch to the Top™ for?
Whether you want to work in local media, become a trusted, on-the-ground freelancer for regional or national outlets, or to break into top newsrooms like I did, this course will help you better understand your place within the media landscape.
This 6-week group coaching program is ideal for writers, new college graduates, or career changers who want to break into freelancing.
What topics will we cover in Pitch to the Top™?
Pitch to the Top™ is designed to be flexible and open-ended. We’ll adapt our biweekly master classes to the group’s needs and what is going on in the industry.
We’ll cover topics like:
- What is service journalism?
- Types of paying publications
- How to find paying publications
- How to get your name out there
- Getting your first byline
- Setting up your portfolio
- Content marketing
- Service journalism
- SEO best practices
- Improving your writing (simplifying, saying more with fewer words, having greater impact, active voice, making it conversational)
- Managing overwhelm
- Doing more with less effort (streamlining pitching)
- Interviewing and note-taking best practices
- Newsletters and mailing lists to get on
- How to write a letter of introduction
- Taking empowered feedback
- Networking through social media
- Setting up your website
- Niching down / Picking a niche
- Journalistic writing versus academic writing
- Local journalism — how you can strengthen your community (covering town hall meetings, school board meetings, local crime, etc. *requires deep relationships*)
- Beyond the inverted pyramid (it’s extinct)
- Understanding the E-commerce model of journalism
- Mindset work for entrepreneurs
- Self-worth and self-care for creatives
- Overcoming imposter syndrome
- Healing your money relationship
- Making editor contacts
- Working with PR reps
- What editors want
- How to write to the right audience
- Publication business models (and why it matters for your writing)
- Crafting the perfect pitch
- Sending your first LOI
- Targeting high-paying clients
- Finding opportunities
- Preparing for your big break
What is the price?
The price of Pitch to the Top™ is $3,500.
What's included in the price?
Pitch to the Top™ offers more value than a semester of college, since you’ll be learning alongside fellow freelancers and receiving mentorship from a working writer who’s navigating the ups and downs of the industry with you. Forget textbooks, exams, and pop quizzes; let’s dive in and learn by doing!
All Pitch to the Top™ members will access:
Weekly live Q&A calls with Megan and fellow members where members can ask for help on pitching, ideas, workshopping, and more
Members-only site to access recordings of past calls and bonus material
Monday master classes on relevant topics and industry news
Private Slack channel access to connect with fellow Pitch to the Top™ members, bounce ideas off each other, share and hear about calls for pitches, ask for source ideas/contacts, and lean on the support of fellow freelancers
Are there payment plans or discounts?
Not currently. If you can’t afford Pitch to the Top™ right now, follow me on Instagram and YouTube. I will be releasing free and low-cost resources for trailblazing professionals in 2022!
What is the time commitment?
Every Pitch to the Top™ cohort lasts 6 weeks.
How much time you’ll spend learning:
Weekly Q&A calls: 1 hour per week on Fridays (time TBD)
Master classes: 1 hour every week on Mondays (time TBD)
Private Slack channel access: Spend as much time as you want on Slack connecting with other freelancers and learn of ongoing writing opportunities.
Outside homework and journaling exercises 1 to 3 hours per week
Total time commitment: At least 2-4 hours per week for 6 weeks
I am a Pushcart-nominated poet, service journalist and misfit at heart who’s learned how to navigate the world of freelancing with style and humor.
In under three years, I pivoted from teaching kindergarten to working full time in a top U.S. newsroom as a service journalist and editor. From 2020 to 2021, I interviewed expert financial planners and thought leaders such as Deepak Chopra, Ellevest’s Rachel Sanborn Lawrence and the pseudonymous NFT collector known as Whale Shark.
My first big freelance learning moment was in 2019. After an editor at Marie Claire expressed the tiniest bit of interest in my pitch, I self-funded a trip to the Virgin Islands, interviewed dozens of sources, and spent hours workshopping a story that never ultimately went to print. I eventually sold the piece for just $200 to an online niche publication for teachers, never making back the amount I spent on research. Fortunately, I believe wholeheartedly in embracing “mistakes” — and now I’m here to guide you through yours.
You don’t have to play small, just because you’re in a learning curve. I’m here to remind you of your inherent self-worth, your powerful voice, and your ability to follow through on visions you believe in, even if things pivot along the way.
Megan is a fantastic editor and writer who always brings enthusiasm and creative ideas to a team. While working together, she provided constructive edits that improved my reporting and helped me think outside the box.
Megan is a delight to work with. She is a global thinker, always seeing the big picture and creating a strong vision on executing the finer details that assist in completing all projects.
I’ve read easily dozens of books and hundreds of articles purporting to contain “simple” and “universal” financial advice, and your article gets far closer than any of them.